EP 64 | JEFF EVANS TALKS ABOUT LARRY KING

Episode Summary

Jeff Evans stopped by the HINESIGHTS Podcast to chat about his great friend: Mr. Larry King. 

As most of you know, Mr. King was a legend of broadcasting but not so many know about his personal life. Jeff Evans was a close friend of Larry and he remembers how he grew up in Brooklyn in a very detailed manner. Together, they go through Larry’s career as the best and most recognized broadcaster of all time. Larry was a pioneer in broadcasting and his legacy is large and known across journalism and broadcasting schools. 

Join this conversation between Kevin and one of Larry King’s closest friends! 

About the Guest - Jeff Evans

Jeff Evans was a close friend of Larry King, and is the President and CEO of Who You Knpw, Inc. He’s also a brand developer and strategic networking expert. Jeffrey has had a career spent in the world of luxury working for stories Swiss Brands Omega Watches and Nespresso, a Division of Nestle. Through positive communication, passion, and leadership successful brands are developed 

Key Take-Aways

• Never get discouraged from following your dreams.

• Find a mentor that can guide you through the motions. 

• Younger generations have more immediate access to information. 

• Curiosity is a needed skill for people working in media and entertainment. 

• The key in life is how we face the challenges in front of us. 

Resources

• Find more about Larry King: https://www.britannica.com/biography/Larry-King 

• Connect and Follow Jeff on Linkedin.

EP 64_Hinesight_Jeff Evans: Audio automatically transcribed by Sonix

EP 64_Hinesight_Jeff Evans: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Kevin Hines:
My name is Kevin Hines. I jumped off the Golden Gate Bridge. I believe that I had to die, but I lived. Today, I travel the world with my lovely wife, Margaret, sharing stories of people who have triumphed over incredible adversity. Now, we help people be here tomorrow. Welcome to the HINESIGHTS podcast.

Kevin Hines:
There you are there, there's the great Jeff Evans, ladies and gentlemen, welcome. Jeff, this is a special episode, this is kind of next level. We're going to talk in great detail about your good friend and mine, the great, the one, the true, the only Mr. Larry King, the king of media.

Jeff Evans:
Well, you know, when you said to me that you wanted to, you know, do this and have a conversation about Larry, certainly, I was very excited because, as you know, I've become very good friends with him, I would say over the last three years at least. And to this day, I pinch myself to think that I have become a friend of this legend of broadcasting.

Kevin Hines:
And what a legend he is. Can you break down, maybe even consider in chronological order so people can see the, the growth and the legacy that is Mr. King?

Jeff Evans:
Well, you know this, this legend has been doing what he's been doing now for, he just celebrated his 62 year as a broadcaster, which is astounding. But, you know, having become close to him, certainly over the last three years, I've had many conversations with him and certainly he's been very open to share, you know, his life, you know, with me and as well as with other close friends. And you know, this is a guy that on November 19th will be 86 years young. And, you know, he's someone that truly will never retire. You know, I see him, probably, and we've talked about this taking his last breath behind the microphone because that's what he wants to be doing. And but he started his life in 1933, growing up in Brooklyn, New York, I would say probably the most defining moment of his life, he will say, is when, at the age of 8 years old, his dad suddenly passed away from a heart attack at the age of 46. And I think that, you know, that moment in time will remain in his memory forever. You know, he knows exactly what he was doing, he describes himself as this little schoolboy carrying a lot of books home to find his mom crying. And then, of course, to learn that his dad had passed away and his mom now was responsible for Larry and his younger brother. And you know, that's something that, again, I think, kind of projected him into the world that he, and life that he finds himself in today. You know, it's interesting. He also went to Lafayette High School in New York. And for our listeners who might be familiar with Lafayette, it's a, it's a high school in Brooklyn that was the starting point for some very, very successful people. But Larry, being the sports fan that he is, it is the, the high school of Sandy Koufax, the Hall of Fame legend. And Larry, you know, knew Sandy growing up very, very well, you know, but Larry has been a baseball fan, you know, from the early days of the Brooklyn Dodgers. And then, of course, when they moved out to LA and Larry, you know, moved here to LA, he's continued following that team very, very seriously. So but you know, again, he grew up from the time he was five years old, dreaming of a career in broadcasting. He used to listen to the radio, he will say, and literally the voices that really painted these amazing pictures to the listeners. Because again, Kevin, we don't know, we never experienced that, but before television, radio was where people found their escape. You know, families would crowd around the radio and listen to the most amazing programming that today we have the fortune and the ability to turn on our TVs and or stream on our laptops, you know, great programming and movies. But back then, in his early youth, it was the radio that, you know, really afforded him to really develop this dream of one day wanting to be a broadcaster.

Kevin Hines:
Ah, you think of things like I used to listen to the audiotapes of Zorro and all those kinds of things, and when you listen to something like that before TV became so popular and before streaming was so, so much, so taking over the media, listening to those tapes in old school format, on mym just my headphones with my tape deck that nobody even has anymore, even in this day and age was fascinating, taking you to a whole new world, whole new world.

Kevin Hines:
Absolutely. And he, you know, he would talk about, I'm sure you've heard of the great line in radio, The Shadow Knows, you know, it was a great program, yeah, and that was something, again, that was very impressionable on this young man at the time. And, and literally, from the time he was five years old, he truly dreamed of being a broadcaster, because he was so taken back by the abilities of these radio personalities to bring things to life, and he knew that, you know, at a very early age that was a true art form. And again, that's where his whole future, he looked at his future as, as something in broadcasting.

Kevin Hines:
He knew what he wanted to do from really the get-go. And the fact that he fully actualized his goals shows that he's one of the, one of what we call the 90th percentile. We've talked about this on the, on the podcast before with other friends of mine, the 90th percentile, there's only two percent of the population of the world that fully actualize their life's goals and dreams. And he is absolutely one of them, is fascinating.

Jeff Evans:
Yeah, I mean, to this day, 62 years later, he says to me and whoever he has, never in his mind has never worked a day in his life. And there's that saying, you know, if you do what you love to do and are passionate about doing, you will never work a day in your life. And this is a man who literally believes he has never worked a day in his life because he's been doing what he's always wanted to do.

Kevin Hines:
I love that, Jeff. That's fantastic.

Jeff Evans:
I was going to say it's interesting, too, to think about him, and so, you know, from that very early stage of his life, having lost his dad and then, of course, you know, wanting to pursue a career in broadcasting, you know, life was not easy for him and his brother and his mom. In fact, they went on, in those early days, there wasn't welfare. It was called something else, and it was actually, I think he refers to it as city assistance. In fact, he talks about getting his first pair of sunglasses thanks to the city. You know, they live pretty, it was rough, it was really rough. I think they had a one-bedroom apartment in Brooklyn. And again, his mom struggled to, you know, really put food on the table for him and his brother. So it was not easy. But, you know, he always had a group of friends who, you know, he hung out with. And to this day, his closest friend is a guy by the name of Herbie Cohen, who they're still as close, if not closer than they've ever been, Herbie still lives in New York, so he definitely has had this, you know, group of friends that, you know, he's remained very close to one, unfortunately, you know, and I think one day you and I will also experience this, you know, as we are not older but wiser as we go, get up in years, we'll have certainly a circle of friends, very close people to us in our lives that will be starting to pass away, you know, and I think Larry certainly has experienced this over the last five years, especially where his so-called Brooklyn cronies, that he would hang out with a lot of the time here in LA, passing away. So he kind of has brought in a younger generation, which I would like to include myself a part of, you know, to, to hang out with him at what we call breakfast with a king, which has been held on a daily basis for many years.

Kevin Hines:
I feel for you guys go to a particular spot in Los Angeles, California, won't name what the spot is because everyone would show up to bother you. But you know, it's a beautiful thing when you can call that some of your greatest friends, talk about all the world's issues and problems, and especially, it's such a great thing to do that with Mr. King and his words of wisdom that you know, on that note, Jeff, there's something I got to bring up. Look behind that, that is a ladder right there, and that ladder is very, very significant for me and for us in this podcast. That ladder means something, it means something to me because when we did this video with Mr. King that we brought at your breakfast club, he„ he said something at the end of the video, which we will be eventually releasing, which we can't tell about right now, but he said to a young media mogul, if you will, who is coming up and trying to make his way in the world is having some issues with related .... He said, forget what you've done in the past, just climb, climb, baby climb. And that it was as simple as saying, simple few words. But it meant a lot to me because even though he was talking to my friend, he hit me right here, right? I'll put this right, right there. He hit me right there.

Jeff Evans:
Absolutely.

Kevin Hines:
And I wanted to make that a part of every episode of this podcast. We're going to be having some of the most phenomenal minds telling these stories. And I'm so grateful, Jeff, that you being so connected to Larry. I want to talk more about. I want to break down, you spent quite a bit of time at CNN, you know, quite a bit of time, and I'm not sure how that ended there, but I'd like to, I'd like to hear your perspective on that and maybe insight that you might have gotten from Larry about his career and his time at CNN.

Jeff Evans:
Sure. I mean, first of all, I'd like to go back one second to that ladder. I think again, it's so apropos. I think, you know, the fact that, you know, I remember clearly him talking about, keep climbing, keep climbing. I mean, that's certainly is something that this man has done his whole life because I think most of us truly identify with Larry through his time at CNN, which was 25 years. But if we know a little bit about his early days and his early life, such as we talked briefly about, you know, the most impressionable thing that happened in his early life was his dad passing away. You know, definitely life for Larry has been always climbing. You know, in life, we will always experience challenges. Some of us have more challenges than others, but certainly he's had a life full of challenges. I should, you know, before we get into CNN, we should talk about really how he finally eventually launched his career. I guess it was back in his early 20s, he ran into a gentleman on the streets of New York that suggested to him that he move to Miami, Florida. Now, this was around 1957 and Larry would have been then twenty-four years old and up until that point, he had a lot of different jobs. I mean, he worked in finance, in the textile industry, he did a lot of different things, but he still had the dream of being a broadcaster. Anyway, he ran into this gentleman who worked for CBS and the guy said, you know what? The business is starting to really open up, broadcasting open up in Miami, that's where you should go. So with very, very little money, Larry took the plunge and moved to Miami. You know, he started knocking on doors and it didn't happen right away. But he eventually was hired by a radio station, basically to do whatever. And his break came when one night the on-air personality got sick and the general manager turned to Larry, who basically was sweeping floors, running, you know, for coffee, whatever it was, he turned to Larry and said, you're on! And Larry goes, what do you mean? He said, we need you to cover so-and-so's spot on on the air. So literally, Larry was born Larry Zeiger, Z E I G E R. and the general manager prior to Larry getting on-air, said, listen, you can't go by the name Zeiger. And Larry goes, what do you mean? That's my name. He goes, it's just too ethnic, it's just whatever. So then Larry goes, Well, what? What name do you want me to take? And on the general manager's desk as they're having this discussion just prior to Larry getting on the air, was a newspaper. The local Miami Herald, I believe, that was opened and staring in both of their faces was for a local liquor store called King's Liquor. And that, my friends, is how Larry Zeiger became known as Larry King. The general manager goes to Larry, take the name King, and literally, to, basically was like a little child being thrown out into the ocean for the first time to swim. Larry was basically thrown into the studio to become a disc jockey, and that is how Larry's career started. So that was 1957, and from there, he just really started to develop a following, and he eventually did overnight broadcasting from like 12:00 midnight to 5:30 in the morning on mutual broadcast thing, he did local TV, but what's really interesting, and Larry will absolutely always say this, that his mentor, we all at times need and want a mentor, his mentor was the great late Jackie Gleason.

Kevin Hines:
Jeff ...

Kevin Hines:
From The Honeymooners fame, you know, and at that time, Jackie was considered one of the top comedian entertainers, and he was, started a variety show that literally was being broadcast from Miami, and Larry met Jackie Gleason on a train ride from New York to Miami, that's how they encountered each other. And from there, Jackie took a liking to this twenty-four-year-old guy, and they developed the friendship, and literally, that friendship developed into a very, very close relationship over the years to the point when Larry started doing some local Miami television, Jackie became one of his first interviews. And Jackie Gleason literally came into the studio and redid everything, they had the couch, and I mean, it was simple in those days. But still, Jackie literally told Larry, no, we need to do it this way and rearrange the furniture to make it look as great as he felt it could look. And anyway, they developed that close relationship and also, Larry would state, one day, Jackie, I guess they were having a conversation, and Jackie looked at Larry and said, what's the one thing that you feel will never happen? And this was the early 60s, and Larry looked at Jackie and said, well, the one thing I think that will never happen for me is ever being able to interview Frank Sinatra. Jackie goes, what do you mean? And Larry goes, listen, we all know that Frank doesn't give interviews, he shies away from the press, you know, he's one of the hottest stars, but doesn't need the publicity. You know, in essence, Larry was basically telling Jackie that's the one person he would love to interview. And it's so happened at this time, during this conversation, Sinatra was performing at the Fountain Blue Hotel in Miami, so Gleason looks at Larry and goes, what nights does he not perform? And Larry looked at Jackie, and said, I think Monday, they're off. He goes, OK, kid, next Monday, we're going to get Frank Sinatra here for you to interview. Larry goes, come on, will you stop kidding me? He goes, no kid, I'm telling you, we're going you, I'm going to get you Sinatra here, next Monday. So, of course, Larry tells the general manager excitedly that interview Frank Sinatra, the general manager goes, are you serious? And Larry goes, no, for sure, 9:00 p.m. Next Monday. So again, this is like the early 60s. The general manager takes out a full-page ad in the Miami Herald to advertise Frank Sinatra being on Larry King Show. So anyway, so a week goes out. Monday comes it's 8:59 p.m, it's only Larry and the general manager at the studio, and Larry is starting to get very nervous, the clock hits nine p.m. and all of a sudden the door opens and this whole entourage comes in and there's Frank Sinatra with this group. And in fact, the PR person, for Frank, immediately comes over, pulls Larry aside and looks at Larry said, I'm just going to tell you one thing, during this interview don't bring up the kidnapping of Frank's son, Frank Jr. had been kidnapped. And it was, it was a really, really big story in those days, and Sinatra would again never gave interviews, but certainly never wanted to talk about this situation. So Sinatra sits down, and for the next three hours, yeah, three hours, that's how comfortable Larry made Sinatra feel to the point where midway during the interview, Sinatra brought up the kidnapping of his son.

Kevin Hines:
Oh my god.

Jeff Evans:
Yeah. And Larry really looks back at that moment, this interview as truly putting the Larry King brand on the map of broadcasting.

Kevin Hines:
Oh my god, Jeff, that, I got goosebumps all over my entire body. Let me ask, for the kids, for the millennials who have no idea who Frank Sinatra is, and some of these youngsters don't know who Larry is at, who would you compare them to? Could you compare the two of them to anybody in their respective fields today?

Jeff Evans:
Honestly, I can't. I mean, you know, Larry, I mean, basically, I mean, what somebody can do truly is with, you know, certainly a click of a button on the phone, google Larry King.

Kevin Hines:
Oh my god.

Jeff Evans:
In fact, you know, Larry is so proud of something today that he's actually being taught in broadcast journalism classes around the world. I mean, that I think says it all.

Kevin Hines:
They're saying, learn how to be a broadcaster, you follow the model of Mr. King. And you know, that's a great point. You made there, Jeff, because I'm modeling this entire podcast off of what he told me when I sat with him the second time, which was I go off facts, and he has those blue cards with facts on it, I'm not comparing myself to Mr. King, I'm nowhere near him, we just began this, but I'm saying I hope to aspire to be a good enough interviewer and host like Mr. King.

Kevin Hines:
Absolutely. And I think that's really what his whole career in broadcasting and interviewing has been about. It's, it's to go into an interview, not overly prepared, but certainly having some key thoughts and ideas about the guests and letting the audience almost be sitting in Larry's chair, you know, because, you know, I think the biggest, the biggest word that describes Larry King and his success for 62 years has been he is one of the, if not the most, curious human beings living. You know, he's all about curiosity. And I think we talk about this too, that that's one of the things we believe is lacking today because of the world we live in, which is, you know, we're all about social media, we're all about clicking on the like button, you know, facts are at our fingertips again with the click of a button. So it really has taken the magic of, of true curiosity away. And I think it's something that a lot of the younger generation can become curious again, but it's up to them.

Kevin Hines:
To want to be curious and to want to be educated in that curiosity and not just something like, I'll give you an example, my little brother, you know, he was about 9-10 years old, read every single book of the Encyclopedia Britannica cover to cover. Now, that's next level of genius from my view, for a nine year old to do. But you don't see a nine year old doing that today. You don't see it. And that was purely based off of curiosity. And that nine year old, when he was allowed to and myself when we were allowed to, would sit up watching Larry King with our parents one day watched it, you know? Or even David Letterman, when we would watch that, we went to special treat to stay up to watch David Letterman. And you know, we miss those guys, they're still on TV, but in the sense that, in the sense that they were so praised and loved and cared for and nourished, I don't see the younger generation looking for that today, but I do see a lot of the young generation to be fair to them, creating something new that's different in kind of magical in its own right. This whole YouTube craze and this YouTube celebrity can be done for good and it can be done for bad, or it can be done for just plain old silliness. But there are some folks out there that are doing great stuff with their channels to help other people, and I really like to enjoy those ones. On that note, Jeff, please continue along in this journey.

Jeff Evans:
Sure. Yeah. So and what's funny going back to that interview that was monumental in Larry's career, and as I said with, you know, interviewing Sinatra for three hours, the man didn't want to leave. And to the day that Sinatra and again, for the young viewers who want to look up Sinatra, he was also known as old blue eyes. So if you ever Google old blue eyes or his other moniker, he was known as chairman of the board. He to this day, I think, is, I think, thought of as one of the, if not the greatest singers of his generation. But anyway, the story behind that interview and how Gleason was able to get that interview to happen was three years prior, Frank called Jackie Gleason up on the phone when he was supposed to perform, when Sinatra was supposed to perform and got sick with laryngitis. And I forget, I think it was somewhere in New York, and Sinatra called up Gleason, desperately asking, can you fill in for me? And again, Gleason was an entertainer-comedian did some dance, whatever, and he said, sure, Frank, but you owe me a big one. And Frank said, Jackie, I do. Three years later, when all of this came up that he wanted to get Sinatra on Larry King's program, he called Sinatra up and said, Frank, you remember three years ago you said, you owe me a big one? Well, it's time to pay up. And that's how that whole interview came about ... Anyway, so, you know, from there, let's look at over the next few years, Larry really became pretty well known in South Florida. And then, of course, he had the national overnight broadcast show that, by the way, was the first of its kind. No one was doing an overnight show that was syndicated around the country back in those days, so everyone started to know who Larry King was. And one of the most important people that got wind of this overnight radio host was none other than Ted Turner. And Ted had, you know, had recently started his CNN and hooked up with Larry and, you know, made Larry a deal he couldn't refuse to continue doing his overnight radio show, but also to start hosting what is now known as Larry King Live. And it started in 1985 and ran to 2010. And needless to say, I mean, this is a man, honestly, if you think about it, 62 years behind the microphone, he is now interviewed over 60,000 people. Think about that, over 60,000 people. And when you think about the people that this man has interviewed, this is also interesting, I think one of the first times I sat with him at breakfast, being the curious person that I am, one of the first things I asked him was with all the people you've interviewed, all the world leaders, presidents, etc. celebrities, whatever, who's the one person that you wound up never interviewing that you really wanted to interview and without even having to think, he said. Fidel Castro. Fidel Castro, who led Cuba for many, many years, and of course, there was the whole Bay of Pigs situation with our our president, John F. Kennedy, back in 1960, was the first true challenge that Kennedy had to face was the possibility of nuclear war with Russia and Cuba, and Fidel was right at the center of all of that. That's the one person to this day, Larry never got to interview, by the way he was in Havana, Larry was in Havana with a crew ready to have that interview when the rug was pulled out at the last second, and it never happened. But you think about who this man is interviewed from just about every president that we can think of, you know, going back to, in fact, he had a situation back in 1959 when he was, when Larry was, you know, just new to Miami, where on a Sunday, Larry was driving around Palm Beach on Highway one, which is right along the coast, and I think he was taking a friend to show them all of the beautiful homes along the coastline, when all of a sudden, on a Sunday morning, early Sunday morning, Larry actually rear ended a car in front of him by accident. You know, he was not paying attention and stopped the car, the car that he rear ended stopped also and out of the driver's seat of that car in front of him that he just rear ended stood this young, handsome guy who was John F. Kennedy.

Kevin Hines:
Oh my God.

Jeff Evans:
And all Kennedy said to Larry was, listen, you know, pay attention when you're driving. And Larry said, I'm so sorry, sir, really, is there anything I can do? And Kennedy said, no, don't worry about it. You know, it doesn't look like there's a lot of damage, but I can ask you one favor. I'm running for president, would you please vote for me? That was, that's all that John Kennedy asked of Larry was pleased, can I count on your vote? And after he was elected, Kennedy was elected. Larry attended some type of dinner that Kennedy was at, I don't know if it was an honor for Kennedy, whatever it was, and Larry was sitting there and Kennedy remembered Larry from that incident. But anyway, this was Larry's life. I mean, you know, just, you know, meeting and interviewing some of the most influential people in history, in history. This is a great story, too. There was a movie recently about, what was the name of the movie that was about Dick Cheney? But it was, you know, up for some Academy Awards, whatever. But what's interesting is when Larry saw this movie, not only did he interview every character in real life that was portrayed in this movie, but he also interviewed every actor that played the characters in the movie.

Kevin Hines:
Really?

Jeff Evans:
Yeah! Every character that was portrayed in this movie was during The George, the young George Bush days with Dick Cheney as vice president, every character in the movie was someone that, in real life, Larry had interviewed, and every actor that played these characters were someone that Larry had interviewed also.

Kevin Hines:
That's mind boggling. We should play the game six degrees of Larry King.

Jeff Evans:
Oh, yeah, yeah!

Kevin Hines:
It's just, it's just absolutely phenomenal.

Jeff Evans:
I honestly, Kevin, I feel very connected to just about every person that Larry's, I mean, you know, again, at breakfast, I hear Larry tell stories about, oh, this person? I mean, people that I literally have dreamt about and read about and thought about, whatever, and, and here I am, sitting with a man that literally has sat down and had intimate conversations with all of these people, it's crazy. Absolutely crazy.

Kevin Hines:
Just amazing. Do you have any more thoughts on Mr. King? Has that, you see, even in his family life, anything that you can leave us with about, about the man he is today, the man he's always been?

Jeff Evans:
Well, I would say, you know, with all of the great accomplishments he's had in his career with Lifetime Achievement Award, such as a lifetime Emmy, Peabody Awards, whatever, I think if you ask him today, what is his greatest achievement, he would honestly say the two sons that he has today with his latest wife, which, by the way, he's been married eight times to seven different women. But his last marriage, which took place in 1997, he has two of the most amazing young boys. I mean, they're young men today, Chance being 20 years old, who just started attending USC, and Cannon, who's 19 years of age, who is attending West LA College and eventually will transfer, probably to USC, those are the two greatest accomplishments, he has a total of five children and I believe eight grandchildren or four grandchildren and nine great-grand, crazy numbers, but yeah, that would, he would say, is his greatest accomplishment because he is truly appreciated having these two boys at such a late time in his life that he really has been a part of their development, and he's very proud of that.

Kevin Hines:
Well, that's just a beautiful thing, and that's a great thing to if we can wrap up on it, I think, sharing his story, his legacy, his life, his journey, and having you, the person to do it, couldn't be more appropriate and perfect for this podcast. Do you have any thoughts to take us out here, Jeff, today?

Jeff Evans:
I would say that it's been again an absolute privilege to share some of the stories about Larry and my friendship with him, which I'm very, very proud of and honored also. But like you said earlier, with the ladder behind you, you know, no matter what challenges we face in life from a mental health challenge to a physical health challenge to whatever it is, we're going to face challenges, the key is how do we face those challenges, and I think Larry is an example of facing great challenges throughout his whole life and following his recommendation that he gave us a couple of months back and that was keep climbing, don't ever stop climbing, and that would be the last thing I would share.

Kevin Hines:
Well, we'll leave it at that. Keep climbing whatever you're going through in life, whatever you're dealing with, keep moving forward or upward and onward. You've got this on lockdown. We've got your back. Bye, guys. Take care. Be well.

Jeff Evans:
Take care.

Kevin Hines:
Be here tomorrow. Thanks, Jeff.

Kevin Hines:
Margaret and I love sharing stories of people who have triumphed over incredible adversity. For more content and inspiration, go to KevinHinesStory.com or visit us on all social media at KevinHinesStory or on youtube.com/KevinHines.

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